bp and the carbon calculator

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@@ -180,6 +180,16 @@ a day managing this industrial capitalist enterprise and only perhaps forty
 minutes commuting to work—so why do we only pay attention to the latter?'
 [@climate-change-class-war, p. 16]
 
+The idea that carbon footprinting shifts blame from producers to consumers isn't
+just a left-wing conspiracy theory. The fossil fuel industry thinks so, too, and
+has bet huge amounts of money on this very strategy. In the early 2000s, BP
+Petroleum spent hundreds of millions of dollars on their 'Beyond Petroleum' ad
+campaign, for which Madison Avenue moguls Ogilvie & Mathers won a gold Effie
+award. [@effies-2007] As part of this effort, they popularised the carbon
+footprint calculator, which had previously been an obscure concept.
+[@bp-carbon-calculator; @don-miller-bp; @safire-2008; @solman-2008;
+@supran-2021; @kaufman-2020]
+
 Because they have mis-diagnosed the root causes of the problem, they too often
 go on to propose incredible solutions.