bp and the carbon calculator

2 files changed, 63 insertions, 0 deletions

diff --git a/bibliography.bib b/bibliography.bib
index 218c9ed..4c74c26 100644
--- a/bibliography.bib
+++ b/bibliography.bib
@@ -1,3 +1,56 @@
+@article{kaufman-2020,
+    date={2020-07-13},
+    author={Kaufman, Mark},
+    title={The Carbon Footprint Sham},
+    journal={Mashable},
+    url={https://mashable.com/feature/carbon-footprint-pr-campaign-sham},
+    urldate={2026-06-04},
+}
+
+@article{supran-2021,
+    author={Supran, Geoffrey and Oreskes, Naomi},
+    title={Rhetoric and frame analysis of ExxonMobil’s climate change communications},
+    journal={One Earth},
+    volume={4},
+    pages={696--719},
+    date={2021-05-21},
+    doi={10.1016/j.oneear.2021.04.014},
+}
+
+@online{don-miller-bp,
+    author={Don Miller},
+    title={BP Corporate},
+    url={https://donmillerartdirection.com/bp-corporate},
+    urldate={2026-06-04},
+}
+
+@online{bp-carbon-calculator,
+    author={BP},
+    title={Carbon footprint calculator},
+    date={2006},
+    url={https://web.archive.org/web/20060312013628/http://www.bp.com/iframe.do?categoryId=9008469&contentId=7015513},
+    urldate={2026-06-04},
+}
+
+@article{solman-2008,
+    author={Solman, Gregory},
+    title={BP: Coloring Public Opinion?},
+    journal={Adweek},
+    date={2008-01-14},
+    url={https://perma.cc/DF67-UCXG},
+    urldate={2026-06-04},
+}
+
+@article{safire-2008,
+    author={Safire, William},
+    date={2008-02-17},
+    title={On Language: Footprint},
+    url={https://perma.cc/U8QC-RR22},
+    urldate={2026-06-04},
+    journal={The New York Times Magazine},
+    address={New York},
+}
+
 @misc{effies-2007,
     author={The New York American Marketing Association},
     date={2007},
diff --git a/chapter1.md b/chapter1.md
index 7f6b8f9..a872ce6 100644
--- a/chapter1.md
+++ b/chapter1.md
@@ -180,6 +180,16 @@ a day managing this industrial capitalist enterprise and only perhaps forty
 minutes commuting to work—so why do we only pay attention to the latter?'
 [@climate-change-class-war, p. 16]
 
+The idea that carbon footprinting shifts blame from producers to consumers isn't
+just a left-wing conspiracy theory. The fossil fuel industry thinks so, too, and
+has bet huge amounts of money on this very strategy. In the early 2000s, BP
+Petroleum spent hundreds of millions of dollars on their 'Beyond Petroleum' ad
+campaign, for which Madison Avenue moguls Ogilvie & Mathers won a gold Effie
+award. [@effies-2007] As part of this effort, they popularised the carbon
+footprint calculator, which had previously been an obscure concept.
+[@bp-carbon-calculator; @don-miller-bp; @safire-2008; @solman-2008;
+@supran-2021; @kaufman-2020]
+
 Because they have mis-diagnosed the root causes of the problem, they too often
 go on to propose incredible solutions.