From da9df6f94505fa08da53559dac8473629a1ccec1 Mon Sep 17 00:00:00 2001 From: Joe Carstairs Date: Thu, 4 Jun 2026 12:03:14 +0100 Subject: bp and the carbon calculator --- chapter1.md | 10 ++++++++++ 1 file changed, 10 insertions(+) (limited to 'chapter1.md') diff --git a/chapter1.md b/chapter1.md index 7f6b8f9..a872ce6 100644 --- a/chapter1.md +++ b/chapter1.md @@ -180,6 +180,16 @@ a day managing this industrial capitalist enterprise and only perhaps forty minutes commuting to work—so why do we only pay attention to the latter?' [@climate-change-class-war, p. 16] +The idea that carbon footprinting shifts blame from producers to consumers isn't +just a left-wing conspiracy theory. The fossil fuel industry thinks so, too, and +has bet huge amounts of money on this very strategy. In the early 2000s, BP +Petroleum spent hundreds of millions of dollars on their 'Beyond Petroleum' ad +campaign, for which Madison Avenue moguls Ogilvie & Mathers won a gold Effie +award. [@effies-2007] As part of this effort, they popularised the carbon +footprint calculator, which had previously been an obscure concept. +[@bp-carbon-calculator; @don-miller-bp; @safire-2008; @solman-2008; +@supran-2021; @kaufman-2020] + Because they have mis-diagnosed the root causes of the problem, they too often go on to propose incredible solutions. -- cgit v1.2.3