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diff --git a/bibliography.bib b/bibliography.bib index 218c9ed..4c74c26 100644 --- a/bibliography.bib +++ b/bibliography.bib @@ -1,3 +1,56 @@ +@article{kaufman-2020, + date={2020-07-13}, + author={Kaufman, Mark}, + title={The Carbon Footprint Sham}, + journal={Mashable}, + url={https://mashable.com/feature/carbon-footprint-pr-campaign-sham}, + urldate={2026-06-04}, +} + +@article{supran-2021, + author={Supran, Geoffrey and Oreskes, Naomi}, + title={Rhetoric and frame analysis of ExxonMobil’s climate change communications}, + journal={One Earth}, + volume={4}, + pages={696--719}, + date={2021-05-21}, + doi={10.1016/j.oneear.2021.04.014}, +} + +@online{don-miller-bp, + author={Don Miller}, + title={BP Corporate}, + url={https://donmillerartdirection.com/bp-corporate}, + urldate={2026-06-04}, +} + +@online{bp-carbon-calculator, + author={BP}, + title={Carbon footprint calculator}, + date={2006}, + url={https://web.archive.org/web/20060312013628/http://www.bp.com/iframe.do?categoryId=9008469&contentId=7015513}, + urldate={2026-06-04}, +} + +@article{solman-2008, + author={Solman, Gregory}, + title={BP: Coloring Public Opinion?}, + journal={Adweek}, + date={2008-01-14}, + url={https://perma.cc/DF67-UCXG}, + urldate={2026-06-04}, +} + +@article{safire-2008, + author={Safire, William}, + date={2008-02-17}, + title={On Language: Footprint}, + url={https://perma.cc/U8QC-RR22}, + urldate={2026-06-04}, + journal={The New York Times Magazine}, + address={New York}, +} + @misc{effies-2007, author={The New York American Marketing Association}, date={2007}, diff --git a/chapter1.md b/chapter1.md index 7f6b8f9..a872ce6 100644 --- a/chapter1.md +++ b/chapter1.md @@ -180,6 +180,16 @@ a day managing this industrial capitalist enterprise and only perhaps forty minutes commuting to work—so why do we only pay attention to the latter?' [@climate-change-class-war, p. 16] +The idea that carbon footprinting shifts blame from producers to consumers isn't +just a left-wing conspiracy theory. The fossil fuel industry thinks so, too, and +has bet huge amounts of money on this very strategy. In the early 2000s, BP +Petroleum spent hundreds of millions of dollars on their 'Beyond Petroleum' ad +campaign, for which Madison Avenue moguls Ogilvie & Mathers won a gold Effie +award. [@effies-2007] As part of this effort, they popularised the carbon +footprint calculator, which had previously been an obscure concept. +[@bp-carbon-calculator; @don-miller-bp; @safire-2008; @solman-2008; +@supran-2021; @kaufman-2020] + Because they have mis-diagnosed the root causes of the problem, they too often go on to propose incredible solutions. |