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In the previous chapter, I explored how contemporary green rhetors use
catastrophic language, and three reasons why some commentators believe
-that this is counter-productive. Given the close relationship between
+that this causes rhetors to get the fundamentals of successful rhetoric wrong. Given the close relationship between
catastrophe and apocalypse in the imaginations of many people in the West, this
begs the question of whether green rhetors ought also to avoid apocalyptic
language. Frances Flannery, Professor Emerita of Religion at James Madison