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diff --git a/frontmatter.yml b/frontmatter.yml index 1267e5d..e91cff6 100644 --- a/frontmatter.yml +++ b/frontmatter.yml @@ -1,3 +1,17 @@ bibliography: bibliography.bib title: Green apocalypse author: Joe Carstairs +abstract: >- + Since the 1960s, a political movement has emerged in the West, dominated by + the professional middle classes, seeking to defend the non-human world against + human abuse: the green movement. Greens have developed a palette of common + rhetorical techniques, which we can call 'green rhetoric'. Since the 1990s, + climate change has become the master frame for green issues, and green + rhetoric has been dominated by the narrative of an impending climate + catastrophe. However, in that time, most of the movement's most important + demands for social-scale change have not happened: green rhetoric is not + working. Some scholars, attempting to explain what's gone wrong, pinpoint how + green rhetoric uses apocalyptic language, and implies that green rhetoric + would be more effective were it to be less apocalyptic. In this dissertation, + I argue against this conclusion, and aim to show that, in order to succeed, + green rhetoric must become more apocalyptic, not less. |