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 bibliography: bibliography.bib
 title: Green apocalypse
 author: Joe Carstairs
+abstract: >-
+  Since the 1960s, a political movement has emerged in the West, dominated by
+  the professional middle classes, seeking to defend the non-human world against
+  human abuse: the green movement. Greens have developed a palette of common
+  rhetorical techniques, which we can call 'green rhetoric'. Since the 1990s,
+  climate change has become the master frame for green issues, and green
+  rhetoric has been dominated by the narrative of an impending climate
+  catastrophe. However, in that time, most of the movement's most important
+  demands for social-scale change have not happened: green rhetoric is not
+  working. Some scholars, attempting to explain what's gone wrong, pinpoint how
+  green rhetoric uses apocalyptic language, and implies that green rhetoric
+  would be more effective were it to be less apocalyptic. In this dissertation,
+  I argue against this conclusion, and aim to show that, in order to succeed,
+  green rhetoric must become more apocalyptic, not less.