removes thesis and bullet-point summary from chp1

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 ## Chapter 1
 
-Thesis: contemporary green rhetoric is a failure because it mis-diagnoses the
-root causes of the problems, fails to identify credible routes to credible
-solutions, and fails to identify an appropriate audience.
-
-1. Contemporary green rhetoric (R) is a failure
-2. R mis-diagnoses the problem
-3. R fails to identify credible routes to credible solutions
-4. R fails to identify an audience that can be persuaded to make a difference
-5. The material results of R have been dismal
-
 Since the 1990s, the green movement has been on the back foot. There have of
 course been many green successes on the local scale. But, in stark contrast to
 the 1960s and 1970s, when the green lobby succeeded in delivering strong