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authorJoe Carstairs <me@joeac.net>2026-06-23 12:03:42 +0100
committerJoe Carstairs <me@joeac.net>2026-06-23 12:03:42 +0100
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## Chapter 3
Thesis: green rhetors need to use apocalyptic rhetoric in order to motivate
-their PMC audiences to a martyrdom ethic.
+their audiences to a martyrdom ethic.
-13. John's rhetoric exhorts his audience to a martyrdom ethic
-14. R needs to exhort their audiences to a martyrdom ethic
-15. Socialist rhetoric in the past has used apocalypticism for this very purpose
-16. Once rhetors addressing the PMC have fixed all the other problems with R,
- they'll need this apocalyptic hope, too
+13. Green rhetors need to exhort their audiences to a martyrdom ethic
+14. As a result, they need to use minority cognition...
+15. ...and to steel their audience for tribulations...
+16. ...and to speculate on some kind of 'end times'.
In the previous two chapters, I've explored how and why contemporary green
rhetoric is too often failing, and argued that the apocalyptic form is not one