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bibliography: bibliography.bib
title: Green apocalyptic
author: Joe Carstairs
csl: chicago-notes-bibliography-subsequent-author-title-17th-edition.csl
abstract: >-
Since the 1960s, a political movement has emerged in the West, dominated by
the professional middle classes, seeking to defend the non-human world against
human abuse: the green movement. Greens have developed a palette of common
rhetorical techniques, which we can call 'green rhetoric'. Since the 1990s,
climate change has become the master frame for green issues, and green
rhetoric has been dominated by the narrative of an impending climate
catastrophe. However, in that time, most of the movement's most important
demands for social-scale change have not happened: green rhetoric is not
working. Some scholars, attempting to explain what's gone wrong, pinpoint how
green rhetoric uses apocalyptic language, and implies that green rhetoric
would be more effective were it to be less apocalyptic. In this dissertation,
using the Apocalypse of John as a model of apocalyptic language,
I argue against this conclusion, and aim to show that, in order to succeed,
green rhetoric must become more apocalyptic, not less.
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