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+## Chapter 1
+
+Thesis: contemporary green rhetoric is a failure because it mis-diagnoses the
+root causes of the problems, fails to identify credible routes to credible
+solutions, and fails to identify an appropriate audience.
+
+1. Contemporary green rhetoric (R) is a failure
+2. R mis-diagnoses the problem
+3. R fails to identify credible routes to credible solutions
+4. R fails to identify an audience that can be persuaded to make a difference
+5. The material results of R have been dismal