chp1: expand on 'protest business' idea

1 files changed, 3 insertions, 2 deletions

diff --git a/chapter1.md b/chapter1.md
index b157150..7ab789d 100644
--- a/chapter1.md
+++ b/chapter1.md
@@ -334,8 +334,9 @@ Greenpeace, and WWF, to name but a few. Typically, such NGOs don't depend on
 grassroots mass mobilisation, and indeed, struggle to mobilise their
 members when they try. Their business model is one of
 raising funds from mass membership, even in more activist organisations like
-Greenpeace, which largely function as 'protest businesses' [@rootes-2012, pp.
-47-53]. Thus, these NGOs are dominated by the Western middle classes who provide
+Greenpeace, which largely function as 'protest businesses,' a large, inactive
+membership funding the activities of a radical minority [@rootes-2012, pp. 47-53].
+Thus, these NGOs are dominated by the Western middle classes who provide
 them with money by taking out membership subscriptions. Meanwhile, working-class
 concerns are often seen as less important or relevant to environmentalism by the
 dominant NGOs [@working-class-env, p. 13].