## Chapter 3

Thesis: green rhetors need to use apocalyptic rhetoric in order to motivate
their audiences to a martyrdom ethic.

13. Green rhetors need to exhort their audiences to a martyrdom ethic
14. As a result, they need to use minority cognition...
15. ...and to steel their audience for tribulations...
16. ...and to speculate on some kind of 'end times'.

In the previous two chapters, I've explored how and why contemporary green
rhetoric is too often failing, and argued that the apocalyptic form is not one
of the root causes. In this chapter, I aim to show that when green rhetoric
succeeds, it draws much deeper on apocalypse than catastrophic narratives do.