## Chapter 1

Thesis: contemporary green rhetoric is a failure because it mis-diagnoses the
root causes of the problems, fails to identify credible routes to credible
solutions, and fails to identify an appropriate audience.

1. Contemporary green rhetoric (R) is a failure
2. R mis-diagnoses the problem
3. R fails to identify credible routes to credible solutions
4. R fails to identify an audience that can be persuaded to make a difference
5. The material results of R have been dismal