From 55951b9c43771f40c2f6b38fcb855d34b07762cd Mon Sep 17 00:00:00 2001 From: Joe Carstairs Date: Tue, 30 Jun 2026 11:00:18 +0100 Subject: tidy up chp3 --- chapter3.md | 16 ++++------------ 1 file changed, 4 insertions(+), 12 deletions(-) diff --git a/chapter3.md b/chapter3.md index 7315f9c..807837a 100644 --- a/chapter3.md +++ b/chapter3.md @@ -1,13 +1,5 @@ ## Chapter 3 -Thesis: green rhetors need to use apocalyptic rhetoric in order to motivate -their audiences to a martyrdom ethic. - -13. Green rhetors need to exhort their audiences to a martyrdom ethic -14. As a result, they need to use minority cognition... -15. ...and to steel their audience for tribulations... -16. ...and to speculate on some kind of 'end times'. - In the previous two chapters, I've explored how and why contemporary green rhetoric is too often failing, and argued that the apocalyptic form is not one of the root causes. In this chapter, I aim to show that in order for green @@ -19,7 +11,7 @@ is the rhetor trying to achieve? How are they hoping that it will be achieved? And: who are they trying to persuade to do the achieving? So, for the sake of a discussion point, I will take the example of the Green -New Deal. The idea behind a Green New Deal, alluding by its name to the 'New +New Deal. The idea behind a Green New Deal, alluding by its name to the 'New Deal' of US President Franklin D. Roosevelt \[?\], is a large programme of government action at the nation-state level aiming to significantly change the way the economy is structured for the better. @@ -130,7 +122,7 @@ writing style as evidence that what she was writing couldn't be real science. Real science, the chemical industry hastened to remind the impressionable public, is necessarily presented in the format of laboratory reports, maximising their utilisation of technical jargon in order to avoid -under-qualified persons from understanding their contents. Carson had no PhD, +under-qualified persons from understanding their contents. Carson had no PhD, no academic institution, and no network of scientific colleagues to back her up. [@silent-spring, Afterword] @@ -144,7 +136,7 @@ not only in those exposed directly, but also to the physicians who treated them, and even the hospital staff who washed their clothes. \[PAGE NUMBERS\] Like St. John, she was also forced to undermine the chemical industry's -majority epistemology. In _Silent Spring_, she showed how the chemical +majority epistemology. In _Silent Spring_, she showed how the chemical industry funded the same science which enabled its profits \[CITE\]. She undermined their conceptual frameworks, arguing that the use of words like 'pesticide' and 'insecticide' function to mask the truth that the chemicals @@ -174,7 +166,7 @@ sacrifices are not meaningless, but part of a much larger context. \[EXAMPLES\] Finally, the third feature of John's rhetoric I examined was his end-time -speculation. This is already so much a part of green rhetoric that it has led +speculation. This is already so much a part of green rhetoric that it has led to considerable meta-discussion already, particularly on the relative merits of utopian against dystopian schemas [@green-utopias; @forget-me-not, Epilogue]. I have already examined one example from _The Future We Choose_ -- cgit v1.2.3